perceived through two sensory modalities – hearing and sight. Film discourse is a polycode formation operating several codes. However, the differences in such texts are so significant that there is a need for a specification of terminology. These terms imply the use of a combination of signs of two or more semiotic systems in a single semantic space and are used to describe various materials: illustrated written work, films, Internet sites and others. Videoverbal, heterogeneous, hybrid, isoverbal, creolised, paralinguisticĪnd others are used to refer to multi-semiotic formations. At the same time, polycode, multimodal and multimedia types of discourse remain the least studied.
EXPRESSIVE COHERENCE EXAMPLES IN FILM FREE
This is primarily due to its widespread use in the media, multimedia and electronic communication, where verbal texts, free of the elements of other systems, are becoming less frequent. Keywords: Film discourse semiotics sign IntroductionĪ wealth of studies of various types of discourse has accumulated in linguistics, but multi-semiotic discourse continues to be of great interest to scientists. Researchers have different views on what should be considered the basic unit of film discourse, what sign systems are involved, how they interact and enrich each other and what effect the multi-semiotic nature of film discourse has on the viewer. The latter do not evolve as a combination of meanings, but develop a completely different meaning, making film discourse a non-additive formation. The so-called signs of the first order join into more complex signs of the second order, which, in turn, form even more complex signs of the third order. Being a complex multi-semiotic formation, film discourse consists of systems of signs that form a certain hierarchy. In linguistic science, several approaches to the study of film discourse have emerged: linguo-semiotic, linguo-cognitive, linguo-cultural and some others.
From its birth in the 1880s, the cinema has been the centre of attention for film critics, culturologists, psychologists, sociologists and linguists.
Having synthesised the achievements of literature, painting, music, theatre and photography, cinematographers use a new language in which various expressive means have become closely intertwined. This unique cultural phenomenon is characterised by rapid development, global distribution and impact on the audience worldwide. Cinematography is one of the most influential means of mass communication.
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